|♦ Introduction: Role of Social Media sites in Digital Marketing|
Role of Social Media Sites in Digital Marketing :
Social Media sites are now playing the greatest roles in the field of Digital Marketing. Every Digital Marketers are now recommending other entrepreneurs to make their social media platforms more powerful to enhance the rate of possibility to achieve all your goals. From Small Business to Large Business, from product advertisements to blog publishing, we can see the trends of random promotions on Social Media sites regularly. People make it like a weapon to enlarge their kingdom to have a good popularity of their site contents. Social Media Platforms can be called now a Well Publisher Forum to publish whatever you will like to serve your visitors.
Social media marketing (SMM) refers to techniques that target social networksand applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social mediapresence on major platforms.-
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|♦ Advantages of Social Media Content Marketing Strategies:|
Advantages of Social Media Content Marketing Strategies:So lets discuss about the profitable points to use Social Media platforms for Digital Marketing :
- Every Social Media site has now millions of users and it is like an era of the social-media-addicted world where people are gazing for almost the maximum number of time in the most popular social media sites like Facebook, Twitter or Instagram etc. This is the golden chance which is used by every Digital Marketers to attract those social media addicted users to visit their site, to visit their contents and to follow those respective contents in purpose of having a great profit with both of the High rated Site traffic and High Ranking SEO. All these can be done by promoting their contents and their respective sites by posting them randomly on their social media profiles regularly. Beside of these, every Social Media founders also have a well profit from Social Media Marketing because of promoting the business contents by the marketers with the paid methods. These payments are like investments on their site contents where all invested money is received by those respected social media founders and their respected marketing managers.
- It’s a comparatively easy way to marketing on social media sites because you can promote your site contents in whatever terms and policies you want and that must be agreed with the conditions, given by every social media platforms individually. There is always no need to go from one place to another place or in forums for business content promoting and managing. You can post on social media sites from anywhere at any time like a “Digital Nomad”!!. It is like a shortcut method but yes also need a lot of hard-working to gain the success.
- Beside of promoting your own content, you can also get tips from other professionals at the same time which are related to your own contents. Moreover, you can make a deal at online. It saves money because of the free communication levels of Social Media forums. People can communicate with each other at any time and that is why social media sites provide us every chance to have a direct or indirect communication.
- You can make an easy conference with your customers and visitors without always going to any forum or having any physical appearance at an outdoor meeting. It makes a comfortable way to launch your content and even yourself among a lot of people by sitting in your bedroom corner in your own room-dress with a free mind and even you can make an excellent conference and interaction with your staffs and visitors. A Social Media site has now well video formatting options to make a clear video-chat or live-video to communicate with others and also it is free of cost to do. So many of Digital Marketers choose this option for regular interaction to increase the publicity of their site contents at any time.
- Those people, who are going to start an entrepreneurship today but has not enough budget to promote their contents in the fastest way of a paid method, can also publish their contents for free of cost. In that cases, you have to keep your self-updated always and must have a time-to-time several engaging posts to keep you make your primary publicity of your product or content and after receiving good responses from your visitors, you can go for the next step to pay money for promoting your posts and that is the first step of investing in social media content management system.
- Social Media sites can enhance your publicity more easily than other options because at the same time it can spread out your contents among several people all over the world by its random and fastest features of promoting contents. It gives a good traffic analyzing explorer to have a good experience about how well your contents are going to its path of success.
|♦ What is Social Media Content Management?|
About Social Media Content Management :
Social Media Content Management means managing your site contents on several Social Media Forums at each time. Managing your contents means to give them more importance individually which will make a good benefit to receive all good responses from several visitors. Make sure what type of contents your followers or visitors like most, then choose those related contents to publish first which are seemed to be the most powerful items according to you, then give them a well visual effect for attracting display and decide how much content have to publish. These points will make you able to gain the huge profits online and will also help you to make a high-ranking position by increasing both your site traffic and SEO. Social Media Content Management enables those benefits by which you can gain a High Rank on SERP( Search Engine Result Page). You have to first target a number of audiences to increase your site traffic in a monthly count of viewers. To analyse the developments (or sometimes the decreasing) of your viewers, you have to be more careful about your contents and its publishing progresses to make it more strongly to spread out it among several people who are engaged on another social media platforms & then you have to promote them one by one by investing money in purpose of having more new visitors at a time. This is called Social Media Publishing and Promoting Methods by Social Investments. To increase your site’s SEO, you have to also boost up your Social Media Optimization (SMO) and have to progress more on SEM(Search Engine Marketing). There is really a huge role of SMM(Social Media Management/Marketing) in social media content management. This SMM varies for several purposes in terms of contents and so that here we are discussing Content Management.
♦ What are SMO, SEM, ROI, PPC for Digital Content Marketing?
- SMO: Full form of SMO is Social Media Optimization. Like SEO (Search Engine Optimization), Social Media Optimization or SMO is the same process of having a well social media traffic regularly. Remember, when you are about to increase your site’s traffic by social media sharing, your site’s traffic will also depend on how much your social media profile traffic is increasing for a week or for a month. Social Media Optimization is the process to increase your site traffic either by paid methods like an advertisement and other paid promotions or by an unpaid method, that means, you have to give regularly updated posts without paying. Optimizing the social media traffic is important to make a standard position in the competition of Digital Marketing. This is the essential part of Social Media Business Strategies(SMBS) or Digital Marketing Strategies(DMS). SMO helps to increase both your social media profile-traffic and your site traffic as well as your site’s SEO also. Because Search Engines like Google or Yahoo will consider your every social media post and its responses like how many impressions or sharing you have received on your every post from each visitor, even your most traffic-gained posts will be considered as the high-ranking post to show it for Top-ranked SEO result on SERP. So this is important to maintain a good traffic for your site. Here we can see is the inter-connection between SEO and SMO.
- SEM: SEM stands for Search Engine Marketing. This is also under of Social Media Business Strategies (SMBS) or Digital Marketing Strategies(DMS). As I have said above that all types of search engines will consider your highest traffic-gained posts as their top ranking Social Media posts to display on SERP. SEM is similar to this fact. Search Engine Marketing means, you have to increase your site’s SEO by giving Advertisements on several online services, on several social media platforms by promoting in paid methods, using plugins to get high SEO for your site and its contents and also achieving high traffic to have an excellent rank on SERP(Search Engine Result Page). There are so many other rules and strategies for SEM which are used by professional digital marketers.
- ROI: Full form of ROI is Return On Investment. That means the returning amount you will get against of your investment. This investment is done generally for Facebook ads, Twitter ads, several Commercial Ads, Advertisements for your site contents on other sites, Promoting on Social Media platforms, upgrading your site’s content, Email Marketing with advertisements, Plugins investment etc. The return amount or cost on behalf of your investments for digital marketing is known as Return On Investment or ROI.
- PPC: PPC stands for Pay Per Click. Those Digital Marketers who are about to invest a large amount with a high scale budget can go for PPL method. When you will give advertisements of your site on other sites, you have to pay for several times when visitors will click on your advertisements to see your content. That means you have to pay for each time when people will click on your ads to see your site i.e. paying per click on ads. Here is the actual difference between PPL and SEO. Simple SEO can be increased in both paid and unpaid method, even in most of the cases, without any investment, you will also get a well SEO if you have good site traffic by several social media platforms and with their regular engaging posts, whereas PPL can be done only & only by Paid methods. PPL also increase SEO but with investment. PPL can be vice versa for you like when any third-party site will want to give advertisement on your site, you will be paid each time for each click on their advertisements. PPL is used by most high ranked professional Internet Marketers.
♦What is Growth Hacker on SMO? Described here in Simple Way to understand….
Growth Hacker means having a high rated and remarkable growth of your social media popularity in the fastest way. How many impressions, sharing, likes, comments or replies or even viewers you will achieve on your per post, will rectify the count of your Growth Hacker. Growth Hacker is the way to achieve an excellent Social Media Optimization (SMO) which will make site’s traffic more responsive by visitors. SMO can bring you the social media followers to your own site and can make them for your content’s regular visitors. You will find several Growth Hacker tools or even some professional experienced experts who will help to earn more money and SEO both in a fast growing process. Before go to Growth Hacking policies, you have to follow terms and condition as per your site content first. Now make it easy with Growth Hacking.
♦ What is Freelance Content Marketing(FCM) by SMO?
Freelance Content Marketing means earning money from your Content. This is can be done by SMO. When you will give your every content related posts on Social Media sites, people will click your posts to visit your content on your site in addition with your advertisements and by this continuous process, you can earn money. Moreover, if you give advertisements of other site’s contents on your Social Media pages, you can also earn from those advertisements in PPC method which are offered by several Digital Marketers, who have made deal with you to give their product launching ads on your timeline. So Freelancing means earning money from your content promoting or advertising. Freelance content marketing has several ways to earn money which varies from Digital Marketing terms and policies for different content.
|♦ Learn 30 Basic but Professional tips to increase your Site Traffic and SEO with Social Media Marketing Strategies :|
30 Basic Tips to increase your Site Traffic & SEO with Social Media Marketing Strategies:
Here I would like to give you some basic tips that every Digital Marketers must need to follow:
- Content: “Content is the King”, Make your content more powerful with detailed information to make your visitors confident about your content. On the other hand, it also makes a sense of reliability when you can clear all doubts and understanding about your contents to your site visitors. Powerful content always gives an effective site traffic to build a high-ranking SEO. First, focus on your content to enlarge your field of traffic. These contents can be any product or any kind of blog, online marketing materials like tools or apps etc. At the very first stage, only your content can bring you the right SEO to increase your site’s popularity among Social Media Platforms. Keep posting several types of contents regularly on social media sites to make people follow your social profiles. Share your Social Profiles several times, so that people can find out easily and can make sense that you are much interested in your visitors.
- Promoting: Social Media platforms like Facebook, Twitter, Google+, LinkedIn, Medium, Tumblr are the greatest platforms to enhance your site traffic with a great profit. In that case, you can go for two methods to publish your site contents on Social Media sites. One is an Unpaid method or Organic Method – That means, you will publish your contents simultaneously on various social media platforms repeatedly and alternatively(which is called engaging posts) with several captions to attract people with more interests to visit your site. You have to make involved yourself for a long time to post randomly of your site content to get more people’s responses at a time. Another method is Paid method that means, you will promote your contents on Social media platforms by paying money(varies different rates on different social media sites). Paid Method is actually faster than unpaid method because when you are paying for your post, the post will be spread out among more audience in each corner at a time where it can go freely. But it is valid for a certain period of time.
- Communication: Make a good communication with your visitors and followers on Social Media sites. If they have any difficulties or problems to understand about your site’s contents or purposes, then try to clear all doubts as soon as possible. Also, you have to achieve a good level of communication skill to make people impressive for your words. Enlarge the communications among several social media sites with a large number of people who will enable you to get more visitors again & again. Remember, a good communicator always receives a good feedback from his visitors. Many people often like to read the previous conversations rather than to make a new one. In that case, you have to concern about your words which can satisfy everyone who is just a visitor but would like to read your replies, you have given to other visitors. Also, ask them about what they need. what they expecting from you is also a factor. Do all these in a good way, you will get more visitors as well as a high site traffic.
- Blog – Write blogs on your site contents, Give regular posts, make people sure that you are giving them right information with current updates at every time. People like such regular posts. Blogging is the greatest platform to attract those readers who are about to search their daily needs on social media sites. They will surely like to read whatever you will write on. Also, add your own thoughts to make it more interesting for your visitors. It makes an impression that you are the good server for your visitors who seem to be also as a customer.
- Video: Sometimes posting a video is also an interesting way to make people attracted to visit your site, Make a video, launch it in several social media sites individually, see the responses, say your next plans. Your video will also help you to increase your site traffic as well as also your SEO. Use YouTube to make a good number of subscribers for your video. Also, promote them like an advertisement to make more subscriber on it.
- Ads: Give an advertisement of your site in several sites and must on social media sites, your advertisement should be made in a unique way to make people more interested to check out your sites.
- Create Events: Create some special events on your site contents if possible. Events are also the one way to make interesting people able to join them severely. Say about your site events, Say what is the new thing you are going to publish for your visitors. Visitors will like it that you are thinking about them.
- Join Facebook Groups: Join Facebook groups, besides of handling your Facebook pages, make your own group and join it with others. Post about your site contents on several related groups where people would like to visit your site. Join several groups as possible, post every relevant topic with your site’s link. This will also help you to enlarge your visitors at a time. In addition to it, also join on other groups of another social media sites respectively. Groups are the place where people are most active to give a response to your content.
- Social Media Page’s Inbox Managing: Always be concern about your inbox. Let people know about your thoughts, about your products, about your experiences, know what they want & how fast you can fulfill theirs requires. Give them every links and detail to join you. These followers are called Engaging Followers. Notice those engaging followers on your site. Give them tips also which are related to your contents. Offer them in addition if they like to experience with your offered contents.
- Email Marketing: Those who have subscribed your site with their email ids. Send each of them an updated email regularly about your newly published content. Use such words that will make your subscribers more enthusiastic about your contents. Also, give them advance emails for your coming events or publishing contents. keep a connection with them. Provide them every link to your social media profiles, so that they keep following you.
- Regular posting: Give regular posts on several social platforms, like Facebook, Twitter, Instagram, Google+, LinkedIn. Also, I shall recommend you to use and . Post daily and regularly, Keep people an eye on your posts regularly. Also, give some additional information in favor of your content.
- Use Relevant Keywords: Using relevant keywords not only increase site traffic but also SEO. People can find out your social media posts even when they are going to search on Search Engines like Google or Yahoo with the same related topic. Search Engines also consider the social media posts in their algorithm but obviously, those post must have already good responses. Thereafter when it will be shown on Search Engines, it will add an extra credit point to gain more visitors.
- Visual Formation or Images: Use attracting Images on behalf your posts. Images also attract people to check out your site. Images give a credit to rank on SERP(Search Engine Result Page). People will find out your given images as an identification of your site content. Also, they will be shown in the images search by search engines.
- Social Media Plugins: Use Several popular social media plugin tools like BLUEHOST. YOAST SEO PLUGINS, DREAMHOST etc. Social Media plugins enable a very quick way to reach the targeted audience in the fastest process. Also, it helps in boosting up the SEO. Plugins make a site more professional to be posted on social media sites like a higher class business professional. It makes a site’s value more high on Social Platforms.
- Link Building: Give several links to your site’s contents, Link building means, a constructor through social media platforms which enables a gateway to visit your contents by the followers. Sometimes you can use more than one link in your one post. Your regular visitors will be interested to visit both of your links at a time.
- Consult with Professionals: Make an interaction with the high-profile business grower professionals on Social Media sites. Let them know that you are the one who is going to start a big entrepreneurship today with a big deal!! Those professional suggest you tools and apps that are used for Growth Hacker that means to increase both your site traffic, SEO and also increase the traffic of Social Platforms.
- Community: Make a community to join with you in terms of your sites contents. Community enables a huge discussion among the followers where you will be the mentor to suggest them the best for their service. Also, join another community on several social media sites in purpose to present your site content more professionally.
- Choose Trending Topics: Use hashtags which are popular on Social Media sites,. Check out those trending topic related to your site contents. Study on those posts, related to your topics, posted by more professionals. Get tips for noticing their style of posting. Collect all trending topics, gathered them and use them in your posts, but don’t copy them. Make it by yourself.
- Know your competitors and Research on them regularly: Check out all your competitors on Social Media sites. Keep yourself updated with their posts and make your posts more reliable and attractive enough with extra credit points than others. Notice which is their latest one, and then makes your best more than others. People like more unique things on Social Media sites. It is like research on your competitors. About their style of posting, about their managing of contents-everything maybe like a tip for you to go ahead with a few advances steps forward.
- Live Conference: Make sometimes Facebook Live Conference to contact people in live exclusively. People will like this style, and even they can ask anything about your product directly to you and you can give them direct answers. This is also like a free advertisement. Sometimes coming into live conference makes a good interaction with common people. You can connect with them directly that enables an easy process to reach your site’s content to the visitors. Remember that if people like your conference then your one follower will be able to help you achieve more followers that makes a high increase in your site traffic.
- Contact info: Give every detail on Social Media platforms about your site, about your contents. Give your official email-id, your profile id, every details to contact with it anyway. Make an easy way to reach you with your details.
- Descriptive Captions: A Beautiful caption always increases interests among more to more people to engage in your site posts and to visit at least once. Use captions like it can describe your site content and on the other hand, it can motivate visitors to join your site groups.
- Sharing options: Give your followers an extra chance to share your site content on their own social media profiles. Give options to share your site contents for almost every social media platforms. So that, when various people will share your contents on their several social media sites, your popularity of site content will automatically increase at a time in several sites.
- Add an About Page on your Site and also promote it on Social Media: Give people a clear appearance about your site and its purposes. It will make a good impression on visitors that you are going to clear your content’s appearance first then you are going to advertise on your content.
- Add a Newsletter & publish it on Social Media site: Add a Newsletter to your site that will enable your visitors to subscribe more easily and you know it very well. But now what I am going to tell you that you can also publish your subscription-form on Social Media sites to give chances to every interested people for subscribing your site more easily. But don’t publish your subscription page at very first. First, gain remarkable followers then give them an easy chance to follow your newsletter. That will be a better way to have both high traffic and new followers more fastly.
- Make a deal with other professionals online: Make a little business deal which can become larger in a professional way at online, join those professionals who are senior from you at the same work field with more experiences. Make a small deal with them to share each other’s post as an advertisement to gain a join profit. These social media deals are nothing but a way to promote your site contents more professionally by connecting with more people with the help other digital marketers and it makes a strong communication with each other too.
- About FeedBack and Reviews: Let people know about your content’s feedback and reviews for more details. It also makes a reliability among several visitors which will help them to believe in your site contents. People always prefer to see feedbacks and reviews mostly in case of product buying, so that is why posting reviews about your contents on social media sites may give an extra point to achieve a good traffic on your site.
- Follow other professionals on Social Media sites: Follow other professionals on Social Media site, get tips from them, discuss your topics and it will give you a good result as they are more experienced in the same field. Among them, you will find some professionals whose work is only to help New Entrepreneurs to achieve their goals on Social Media platforms. These professional experts are those dealers who will make income from you by giving you every online help to make more profits. So follow those professionals and make a large connection with them. Twitter and LinkedIn is a powerful forum for such purposes. You will find various types online marketing experts & professionals if you need help to grow your business or to increase site traffic with your goods.
- Guest blogging: Guest Blogging about your contents on another popular site and then publishing it on social media site always give an extra credential point. Some popular sites who offer their visitors to write a guest blog, also have a good forum to publish the best articles among the submitted blogs. Make a good presentation of your content writing a blog on it and post it to another popular site’s guest blog posting page. If it is selected and posted on their site wall then the followers of that site who will like to read your blog, will also become your followers too. This method is like promoting your content’s features on another site and then to publish it on your own social media sources through guest blogging
- Use Plugins, Tools, Apps to have a well Growth Hacker: Growth Hacker means having a good growth of SEO and Site Traffic with high-quality records and with remarkable profits. Use plugins on your site like BLUEHOST, YOAST SEO PLUGIN( I have mentioned above already) to have a well increasing traffic for your site and use other Software apps or developer tools/plugins which are offered by Social Media advertisement managers who are working on it, in purpose to post your contents for a large-scale of targeted audience.
Conclusions: So, these are the basic tips to boost up your site traffic in the fastest way. Just make yourself engaged regularly on Social Media sites with essential current updates. Always keep updated yourself. Visitors are like customers, you have to treat them with the best level to let them be interested to visit your site that enables the highest traffic to achieve your goals. Social Media Content Management is now the greatest platform to gain name and fame both in your hand. Make your site more popular by giving several types of trending advertisements on social media sites. It’s time to explore your contents more. Be engaged in Social Media makes a digital marketer well established online.
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Author: Rajdeep Das
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